7The Diamond is the jewel that is most desired by women. And it is also the favorite of most men. It is the most recognized jewel in the world. However, most people have no clue on how to purchase one.

Because the diamond is the most desired, it is also the most imitated. And the imitations are bought either by choice by ignorance.

The people who purchase the imitation by choice, usually do so because of cost. But there are some great imitations out there that are at no small price. Others buy imitations because they have no clue on what to look for when purchasing a diamond and the sellers know it. However, there is truly nothing like the real thing when it comes to a diamond. It’s just about taking a little time to know how to buy it.

The fact is purchasing a diamond can be difficult if you do not know what to look for. But with all the information there is today, and how easy it is to obtain it, there is know a reason why anyone should have to or get duke into buying a fake diamond. The Internet is packed with information about everything, including what to look for when how to buy a diamond. You just start by putting a query in a search engine like, “What to look for when purchasing a diamond” or “diamond buying advice,” and a plethora of sites will pop up.

The first things you usually learn are the 4C’s of determining the value of a diamond, which is Cut, Color, Clarity, and Carat.However, you can find a diamond that does fit your budget. It is just about compromising between the 4Cs and what you consider to be the most important feature.


It is also important not to buy from the first jeweler that you see. You should find a jeweler who is willing to take some time to show you different diamonds. And you should look at as many as you like. And when looking at different diamonds, you should compare diamonds quality to quality first, then price-to-price. For instance, you should not compare the price of an uncertified diamond with the price of a certified diamond. That’s like comparing apples to oranges.

You also want to note that diamonds are cut into different shapes: round, oval, pear, princess, marquise, and emerald, however over 95% are cut into round shapes. The form of the diamond you choose, as well as the other features, depend totally on your personal preference.

Of course, you will consider your reason for purchasing a diamond and how it will be worn. The diamond is a very durable gem, and it is classic and timeless no matter when or where it is worn. The diamond name came from the Greek word adamas which means invincible. Diamonds are invincible and can and have stood the test of time, fashion, and duty.